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Amplify

Not the typical internship

The Story

In the summer of 2018, I joined Amplify: a 4-month internship program where interns are grouped in teams of 4 and are assigned a challenge by RBC, Canada's largest bank. The challenge may revolve around artificial intelligence, cybersecurity, fraud detection, or anything affecting the bank's numerous lines of business.

18 teams of interns from Toronto, LA, London and New Jersey are given 16 weeks to research, ideate, prototype and fully build their solution. At the end of the 16 weeks, each team has to pitch its solution to RBC's senior technology leaders and executives who will pick a winner.

After an intense 16 weeks, my team's solution was awarded "Best Overall Solution" by RBC's senior technology leaders and executives. We also filed for a provisional patent!

Pictured below: My team, Baby Pocket, with Bruce Ross (Group Head - Technology & Operations, far left) and Ramesh Siromani (SVP Strategy & Transformation, far right).

Project Details

Type: UX/UI Design / Internship

Platform: Mobile (iOS)

Skills used: User Research, Wireframing, Prototyping, User Testing, Animation, Visual Design

Tools: Sketch, Adobe After Effects, Invision, Flinto, Lottie, Zeplin

Completed: August 2018

Our product is currently being developed by RBC, meaning I am not allowed to share any designs or artifacts produced until the product has been released.

Not the typical internship

Amplify is very similar to a real-life version of The Internship starring Vince Vaughn and Owen Wilson, where teams of interns are each given business challenges to solve and possibly end up getting full-time offers at the end of it.

Each team is made up of 4 interns who are either Business Analysts, UX/UI Designers, Developers or Data Scientists, depending on the nature of their challenge. My team was made up of one Business Analyst, two Developers and a UX/UI Designer (myself). Teams have 16 weeks to design and build a solution from end to end that solves their assigned challenge.

Our Challenge

Our challenge involved finding a way to offer life insurance to millennials, which is a problem that the entire insurance industry is facing. Recent findings have shown that life insurance is a low priority for millennials as they prioritize day-to-day expenses, paying off debts, saving for a house or saving for retirement, according to a survey by TD, and the majority of them are uninsured or underinsured.

Our Journey

Since my project is protected by an NDA, I will describe our journey from day 1 until our pitch day, including the research methodologies that we used, prototyping and testing approach, and final design implementation. I hope to be able to share the design once the project has become public knowledge.

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